Pertria
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Pertria
Looking to invest in Bay Area real estate? Investors- whether individuals or groups-choose us to create investment strategies that combine personal involvement with income generation, appreciation, or capital gains objectives. An investment strategy guides investors' decisions, based on their goals and risk tolerance. Helen Pastorino is founder and CEO of Pertria.

She began practicing real estate in the region 42 years ago, when apricot and cherry orchards outnumbered corporate campuses. As Silicon Valley exploded in growth, she played a pivotal role in the maturation and vast expansion of its residential real estate market. Previously, she served as Regional Vice President of Fox & Carskadon, managing $1 billion in sales.

She went on to co-found Alain Pinel Realtors and served as President, growing annual sales into billions of dollars. In that role, she was recognized and frequently profiled by media and other authors for her leadership in adopting information technology to increase productivity and client results.
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Real estate decisions have evolved beyond simply seeking a home in a good location.
Continuous change and uncertainty make it more important than ever to consider real estate strategically-as an investment, financial strategy, and as satisfying our emotional need for having a place to call home.
Although there are vast amounts of data available for decision-making, it is only helpful within the context of an individual's unique circumstances, goals, and resources.
Pertria is a collaboration of select professionals working in concert to interpret data and provide clients with expert guidance and exquisite care.
A home represents a significant percentage of an owner's net worth.
Residential real estate decisions also are highly influenced by financial, emotional, life change, and even legal factors.
Whether purchasing or listing a home, the high-stakes nature of California real estate makes it essential to have a strategic perspective and an expert in the Bay Area Peninsula, South Bay, and coastal market.
You've come to the right place.
We begin by asking questions.
At this stage, conversations are more about a buyer's goals and financial plans and less about floor plans.
Helen Pastorino is one of the Bay Area's leading real estate entrepreneurs.
Her advice leverages more than 30 years experience in the real estate industry.
In my professional interactions with Helen I have found her to demonstrate the utmost in professionalism, tenacity and creative thinking.
Helen's firm, Pertria, also reflects these character traits.
I have found her team to be highly motivated, results oriented, and highly responsive.
I have trusted Helen and her team with our most important real estate decisions, and I would recommend Helen personally and the entire Pertria team to others without reservation.
Looking to invest in Bay Area real estate?
Investors- whether individuals or groups-choose us to create investment strategies that combine personal involvement with income generation, appreciation, or capital gains objectives.
An investment strategy guides investors' decisions, based on their goals, risk tolerance, and future needs for capital or tax relief.
Some investment strategies seek rapid growth through capital appreciation, while other strategies take a low-risk approach focusing on wealth protection.
Income-producing real estate has at least two goals-generating predictable revenue and protecting your investment's value and ROI potential.
Professional property management plays a critical role in overseeing tactics and logistics, as well as minimizing your investment risk and optimizing value over time.
Whether it's a residential apartment complex, single-family home, or business office-we address the elements that are critical to protecting your investment.
Insurance is one of the most important-and most overlooked-aspects of a successful income-producing property.
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